I love solving projects through design by creating innovative digital experiences across platforms with an extremely detailed execution.
Intuition is important when it comes to design, but it won't work without an objective approach based on data.
I firmly believe in collaboration. Not a single project will be polished if there is only one person steading the wheel.
I like to face every project following a process that starts by empathizing with the users, conducting a deep research to understand their needs. Once all the information is gathered, it's time to start defining the problem we will solve. Ideate it's about getting my hands dirty, from sketches and wireframes to high-detailed designs and prototypes. To find out if the prototype meets the users' needs, testing is the key that will help us see what will and what won't work, change what needs to be changed and validate at the end.