Versatile, passionate and professional Design Lead skilled in digital products, experience and creative direction. Hands-on, collaborative, who combines technical knowledge with design sensibility, human-centered design process-driven approach to achieve business goals through smart, usable and best-in-class products..
Intuition is important when it comes to design, but it won't work without an objective approach based on data.
I firmly believe in collaboration. Not a single project will be polished if there is only one person steading the wheel.
I like to face every project following a process that starts by empathizing with the users, conducting a deep research to understand their needs. Once all the information is gathered, it's time to start defining the problem we will solve. Ideate it's about getting my hands dirty, from sketches and wireframes to high-detailed designs and prototypes. To find out if the prototype meets the users' needs, testing is the key that will help us see what will and what won't work, change what needs to be changed and validate at the end.